Why not give your athletes a vision to accomplish something that will last far beyond the season? Something that won't fade in memory when another season begins.
Perhaps "eternity" won't fit for your team. However, doing something in your community can impact people for a long time. Maybe it's a service project, or a "visiting" project, or...well, your team might come up with some pretty good ideas when you present to them the idea.
The important thing is to let your team know they're on the team to do even more than win games. They're on the team to have an impact on the community as they work hard to win games.
Coach, give them a vision that will make it happen.
A far reaching vision!
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